Intel has solid former “I am a Mac” actor Justin Lengthy in a sequence of recent advertisements, because the chip-maker faces the specter ofMacs.
Lengthy stars in a sequence of 5 new commercials that at the moment are streaming on Intel’s YouTube channel. Every advert performs with expectations from Apple’s iconic 2000s-era that starred Lengthy as a Mac alongside John Hodgman’s PC.
Intel’s advertisements open with the previous “Mac” actor standing in entrance of a well-recognized all-white background, stating, “Hiya, I am a — Justin. Only a actual individual doing an actual comparability between Mac and PC.”
The 30-second spots cowl advertising and marketing angles that varied stakeholders within the Home windows ecosystem have coated earlier than. These embrace touting PC touchscreens’ benefits, varied 2-in-1 type elements, PC gaming, and assist for a number of displays.
In a single advert, the now 42-year-old actor meets with a PC gamer taking part in on an Intel-based Home windows laptop computer. The punchline lands when Lengthy asks if in addition they have a Mac gamer. The laptop computer gamer responds, “Nobody actually video games on a Mac,” to which Lengthy sharply and dismissively agrees.
PC gaming usually requires a discrete graphics card from both Nvidia or AMD. Apple consists of both seven-core or octa-core built-in graphics within the M1 chip, which the corporate calls the “world’s quickest built-in graphics.” The M1 Mac GPUby a large margin and even beats the devoted AMD Radeon Professional 580X 8GB graphics card within the .
The advertisements additionally omit the truth that Apple remains to be promoting Intel-based Macs, and can proceed to take action for a while.
Lengthy’s Intel gig is barely the newest instance of tech giants hiring acquainted actors from rivals’ common advert campaigns. Lately, Dash employed Verizon’s former “Are you able to hear me now?” actor Paul Marcarelli to spice up a rival service. Lengthy has additionally flipped the script as soon as earlier than,for Huawei’s Android-running Mate 9 smartphones.
Hodgmanin Apple’s M1 Mac launch, reprising his position to function the butt of PC jokes. Within the brief spot that ran on the finish of Apple’s launch stream, Hodgman’s “PC” character as soon as once more tried to maintain up with the Mac’s advances, claiming that he is nonetheless quick earlier than rapidly tiring and asserting that his battery had drained.
Apple’s M1 Macs launched in November, proving to be quicker than nearly each Intel Mac. Apple kicked off a two-year transition away from Intel with the launch of a brand new, and .
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