Apple as soon as once more highlights Ceramic Defend advantages in new iPhone 12 'Fumble' advert

Final week, Apple shared an ad promoting the durability of the iPhone 12 displaying somebody cooking at residence whereas filling the smartphone with flour and dropping it a number of instances. At this time the corporate posted a brand new advert on its YouTube channel reinforcing the advantages of the Ceramic Defend glass used within the iPhone 12.

Named “Fumble,” the enjoyable 30-seconds commercial reveals a girl by chance dropping her iPhone on the road whereas speaking on the cellphone. The iPhone 12 falls into the bottom and as you may count on, nothing occurs to it.

“iPhone 12 with Ceramic Defend. More durable than any smartphone glass. Calm down, it’s iPhone,” says Apple within the video description. Apparently, the brand new advert seems to be a part of a brand new iPhone 12 marketing campaign as Apple used the identical phrase “Calm down, it’s iPhone” from the advert aired earlier this month.

You possibly can watch the advert beneath, which options the track “The Convention” by Nitin Sawhney — click here to listen on Apple Music.